Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management



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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Page: 512
ISBN: 0471331236, 9780471331230
Format: pdf
Publisher: Wiley


TEXTBOOKS COLLECTION: Buku baru 200471331236 Mastering Data Mining : The Art and Science of Customer Relationship Management Michael J. Jim Goodnight, President and Cofounder, SAS Institute. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. Mastering Data Mining: The Art And Science Of Customer Relationship Management. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. DePaul DAMPA is an applied research center dedicated to promoting and supporting research projects, academic programs and industry collaborations in data mining and predictive analytics. Product DescriptionBerry and Linoff lead the reader down an enlightened path of best practices. Data mining books: Mastering Data Mining: The Art and Science of Customer Relationship Management (Berry and Linoff) - useful applied text. Mastering Data Mining: The Art And Science Of Customer Relationship Management Description. General data mining site: www.kdnuggets.com. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post.